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VISUAL IDENTITY CONCEPT

“# LET THE WALLS TELL”


Client:
Nyborg Slot

Artistery: Art direction – from idea to the final outcome. Concept creation of visual identity. Graphic design and implementation of PR material with a common thread through the concept, ranging from tangible hand-out flyers to displays at the castle, social media promotions, as well as banners exposed throughout the entire city centre.  

In favour of marking one of Denmark’s oldest preserved royal castles on the world map, the founder of Architexture Design Atelier, Nanna Fog Lund, has contributed to the future visual identity concept for Nyborg Castle.

The castle on Funen dates back to before the year 1200, and is currently undergoing restoration, which will set new standards, both for the construction of a new museum building, and for the future visualization of history.

At this unique site, surrounded by these beautiful walls, kings and queens have made influential decisions, and shaped Denmark as the country we know today. These graphical walls are the inspiration for the future visual identity.

The eye-catching concept was  unveiled at the Danehof 2022, an annual Medieval Festival with 30.000 international visiting guests, and in the near future the project will unfold under the hashtag #let the walls tell.

The project has been made in collaboration with Director of Østfyns Museer and former Head of Cultural History at Nyborg Castle, Mette Ladegaard Thøgersen, as well as Visit Nyborg.

 

“With great commitment, Nanna Fog Lund has carried out the development of a new visual identity concept for Nyborg Castle. The conceptual design solution was very well received. She works very professionally, and above all she has a keen eye for aesthetics, and therefore a very high quality within her design work.

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